SEO Terminologien - Die Begrifflichkeiten der Szene im Überblick

Bei Webmasterworld lief vor einigen Tagen eine interessante Diskussion über die Begriffe, die in der SEO Industrie verwendet werden, wie sie beim “Otto-Normal-Webmaster” ankommen und was sie wirklich bedeuten.
Hier die Kurzzusammenfassung…



tedster eröffnete den Reigen in bester Geek-Artundweise mit einem Orwell-Zitat über die Beschränktheit der Menschen und folgt darauf mit einer Liste von SEO-relevanten Begriffen und deren Erklärung:

1. Page Rank is not Ranking
Don’t know why we can’t put this craziness to bed, but it’s still around. If anyone is not clear about this, read Google PR - PageRank FAQs

2. Site has no technical definition
Trust me on this one. There is a definition for “domain” but “site” is a casual word with no techical reality.

3. Page has no technical definition
Google indexes a url, not a page. For example, if the viewport of your computer displays an html document that contains an iframe, then there is content from two different urls being displayed.

4. alt is an attribute, and not a tag
You can look this one up. There is no such thing as an “alt tag”

5. title is either an attribute or an element
The attribute type of title does nothing to speak of for your rankings, right now at least — although it can help your site’s usability quite a bit. But the title element is probably the most important on-page factor there is for well-targeted ranking.

6. spidering and indexing are two different processes
Just because googlebot asks your server for a url does not mean that url is indexed. While we’re at it, let’s mention “caching” — it’s really a third process.

7. linked to and linked from are very different things
This seems obvious, and yet in technical discussions the fog of chaos often starts to build

8. rel=”nofollow” is an attribute, quite different in effect from a robots meta tag nofollow
This one gets mangled a lot lately. rel=”nofollow” just means “I don’t vouch for this link - don’t send PR, and please don’t nail my domain if this happens to point to a bad neighborhood.”

9. javascript and java are two different techologies.
While google may try to spider what looks like a url in javascript, I have seen no evidence of them pulling apart a java applet.

Tjoa und im Laufe der Tage gabs dann zahlreiche weitere Ergänzungen, wodurch sich der Thread dann zu einem netten kleinen SEO Lexikon entwickelt hat, das sicherlich nicht nur für SEO-Anfänger nen Blick wert ist.

via seo-scoop

Last Modified : January 19th, 2007
Filed under : SEO & Netzwelt, SEO Allgemein
Navigate : Previous post / Next post